Every leader, team or organisation has a reputation. No one owns it. Reputation is an intangible asset, estimated to be worth around one third of market value. It is both immensely valuable and vulnerable.
The reputation leader is able to realise the value of reputation - whether of themselves, their team, their cause or their organisations - and knows how to ensure that its value serves to accelerate their leadership purpose. Able to enhance reputation quality and strengths, the reputation leader seeks to fully understand the reputation held about them, across each stakeholder group and works actively to influence, build and protect it.
Content and Outcomes
What is reputation?
It isn't brand. Gain a comprehensive understanding of what reputation is and what it isn't and the stark realities around this valuable asset.
Value and vulnerability
Discover the value and risks that reputation holds and your responsibilities around it as a leader.
Discover the reputation you hold
Whether as an individual, team, purpose or organisation you'll work to evidence the current reputation you hold and diagnose how it differs from the reputation you aspire to.
Reputation qualities
Explore the fundamental qualities needed in order to maintain a strong and healthy reputation
Reputation strengths
Learn how to maximise the many opportunities that you already hold to strengthen and protect your reputation
Assessing your reputation
Create your reputation diagnostic, providing you with a robust assessment tool on which to monitor and manage at a strategic level
Reputation drivers
Become proficient in understanding who and what is driving your reputation so that you can prioritise accordingly
Reputation influencers
Develop your reputation strategy for managing key internal and external drivers that are having the greatest impact
Risk and mitigation
Protect and prevent loss with the creation of risk mitigration strategy framework for integration across your organisation.
Influencing reputation
Step into action, using the insight already gained to build and protect this valuable asset and ensure it supports your purpose