Every leader, team or organisation has a reputation. No one owns it. Reputation is an intangible asset, estimated to be worth around one third of market value. It is both immensely valuable and vulnerable.
The reputation leader is able to realise the value of reputation - whether of themselves, their team, their cause or their organisations - and knows how to ensure that its value serves to accelerate their leadership purpose. Able to enhance reputation quality and strengths, the reputation leader seeks to fully understand the reputation held about them, across each stakeholder group and works actively to influence, build and protect it.
About the programme
Leaders will understand what reputation is and the strategic importance it holds of them. They will explore the reputation that they, their team and their purpose currently holds, then design the reputation they seek so to have across each stakeholder group so that their leadership ambition can be realised more rapidly.
Expect a dynamic, hands-on and progressive day of work
Who is it for?
Those who are responsible for reputation and seek to optimise it as a strategic asset, whether corporate, purpose-led or organisational
Outcomes
Leaders become proficient at actively working to enhance reputation, to mitigate reputation risk and influence it across internal and external stakeholders for strategic gain.
1. Understand the value and vulnerability of reputation
2. Learn the key elements need to build and maintain reputation
3. Diagnose and appraise the reputation currently held.
4. Explore cross-stakeholder reputation.
5. Identify reputation drivers.
6. Reputation influencing – a toolkit.
7. Design reputation strategy
Module content
1. What is reputation
2. Reputation, the value and vulnerability.
3. Reputation quality and strengths
4. The diagnostic – identifying current risk and opportunity
5. Mobilising the active asset.
6. How to influencing reputation – strategy, tactics, skills and techniques
7. Measuring, monitoring and reporting.
Leadership shift
From: Not including reputation as a strategic asset.
To: Understanding how to strengthen and influence it to accelerate strategy
Benefits and impact
Individual leader
Leader includes reputation as a strategic asset
They are comfortable in managing and influencing it.
Team
Collective understanding of reputation elements, value and objectives.
Team is articulate in reputation management
Organisation
Reputation becomes a strategic priority embedded in planning, culture, and leadership behaviours—not an afterthought.
The organisation responds to challenges transparently and calmly and has foresight of issues due to monitoring.